09 Dec Entrepreneur portrait: Lynda Low

82SB: Please introduce yourself Lynda: I'm a senior tech executive with more than 20 years’ experience having spent 16 years in HP & 6 years in Dell Technologies in strategic sales & leadership roles growing their PCs, enterprise server & storage solutions business in Asia Pacific. I was fortunate to be...

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18 May The marketing impact of influencers

« An influencer is an individual whose status or media exposure can influence consumer behaviour in a given universe ». B.Bathelot associate marketing professor. Influencers are now an integral part of the marketing mix for brands that want to create quality content and appeal for their target audience, helping...

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